Investigating the sudden technical issue on Yu Menglong’s official accounts and platform restrictions on Xiaohongshu

Published: December 18, 2025

Introduction

Fans and netizens noticed a sudden disruption on Yu Menglong’s Baijiahao account, where content appeared as garbled or unreadable code, leading to widespread concern. Simultaneously, the social media platform Xiaohongshu reportedly restricted access to related posts and accounts.

This article explores the verified facts, the possible technical explanations, fan reactions, and the broader context of platform content moderation.

Table of Contents

Background: Yu Menglong and Baijiahao

Overview of Xiaohongshu Platform

Timeline of the Garbled Code Incident

User Reports and Fan Reactions

Technical Analysis of Possible Causes

Platform Response and Official Statements

Rumors and Online Speculation

Historical Context: Similar Social Media Incidents

The Impact on Fans and Public Perception

Lessons in Digital Communication and Transparency

1. Background: Yu Menglong and Baijiahao

Baijiahao is a content distribution platform associated with major Chinese news and social media ecosystems. Yu Menglong maintained an official account to share updates, livestreams, and announcements with his fan base.

His sudden content disruption caused concern due to his high profile and the emotional attachment of his fan community.

2. Overview of Xiaohongshu Platform

Xiaohongshu (Little Red Book) is a social media and e-commerce platform popular in China for sharing reviews, posts, and personal experiences. Account restrictions on this platform can affect visibility and engagement, leading to amplified attention when high-profile accounts are impacted.

3. Timeline of the Garbled Code Incident

Morning of [specific date]: Fans notice Yu Menglong’s Baijiahao posts displaying unreadable symbols and code instead of text.
Within hours: Speculation spreads on Xiaohongshu and Weibo.
Later that day: Access to related Xiaohongshu content is limited, with some users reporting content removal or account restriction.

Official explanations from platforms were initially delayed, contributing to uncertainty.

4. User Reports and Fan Reactions

Fans reported confusion and concern, with some speculating hacking, platform error, or intentional deletion. Many screenshots circulated online, amplifying attention. Despite the alarm, no verified report suggested any personal harm or security breach to Yu Menglong’s personal accounts.

5. Technical Analysis of Possible Causes

Experts suggest multiple potential reasons for garbled code appearance:

Encoding errors: Mismatched text encoding between platform servers and content display.
System migration glitches: During updates or maintenance, content can appear corrupted temporarily.
Content moderation filters: Automated systems might alter or restrict text if flagged for unusual content patterns.

No official confirmation has determined the precise cause yet.

6. Platform Response and Official Statements

Baijiahao and Xiaohongshu issued general statements indicating that technical teams are investigating service anomalies. Both platforms emphasized that user data and account security remain uncompromised and that services are being restored.

7. Rumors and Online Speculation

Social media forums speculated that the disruption might be linked to Yu Menglong’s legacy or prior controversies, with some claims alleging censorship or external interference.

Verified reporting confirms that there is no substantiated link between th